When your messaging clicks, your ideal clients stick
The Foundation Fix, a four-week process for established business owners who are ready to attract more ideal clients with ease
You're brilliant at what you do. So why does talking about it feel so hard?
You know you're doing good work. Your business is established, your services are valuable, your clients love you.
But you're not getting the results you want:
🗯️ When someone asks what you do at a networking event, you stumble through a rambling explanation that leaves them looking confused.
🗯️ No matter how many tweaks you make to your website copy, it still feels stale.
🗯️ Your social media profiles are trying to say too many things and they're just causing confusion.
🗯️ Enquiries are slow and erratic, and aren't from the people you know you can help the most.
🗯️ You've evolved as a business owner, but your messaging hasn't caught up and the whole thing feels fuzzy, leaving you feeling paralysed about how to market your business.
Ringing any bells?
The thing is, if you can't clearly communicate what you do and why it matters, your ideal clients won't give you a second's notice.
If your messaging foundations aren't in place, your marketing will always be harder than it needs to be.
The Foundation Fix sorts this
Whether you're a consultant, small business owner or founder, your success depends on one thing: can people quickly understand how you help them?
Because your ideal clients are busy. They're easily distracted, bombarded with content and often doing three things at once.
You need your messaging foundations to cut through the noise and clearly say how you help your clients so they have the clarity they need to buy from you.
If you haven't refreshed your core messaging in the past 12 months, you're probably:
❗️ Losing potential clients who can't grasp what you offer
❗️ Avoiding networking because you dread the "what do you do?" question
❗️ Watching competitors with clearer messaging win the clients you want
❗️ Second-guessing every piece of content you create
The problem isn't your skills. It's your messaging.
Introducing... The
Foundation Fix!
Introducing...
The Foundation Fix!
The Foundation Fix is a focused copywriting package that gives you the exact words you need to talk about your services with confidence and clarity – so that the right clients come calling.
Together, we'll look at your positioning – who you're for, what you're against – then I'll build your messaging on top of this.
In just 3-4 weeks, you'll have:
01
YOUR TAGLINE
A tagline that immediately communicates your value Clear, memorable words that explain what you do in seconds
02
YOUR ELEVATOR PITCH
Think of this as your brand promise What sets your services apart, captured in clear language that works in whatever situation you're in.
03
YOUR HOMEPAGE
Homepage copy that sells your services Professional copy that turns website visitors into enquiries
04
YOUR PROFILES
Instagram & LinkedIn bios On-message copy that gives your online presence consistency and clarity
05
YOUR CONTENT THEMES
Content pillars for social media Strategic themes that position you as the go-to expert and remove the overwhelm of what to post next
What you get when your messaging works
Words that support your marketing. Stop staring at blank pages. You'll have a library of proven copy to draw from.
A structure to rely on. Clear frameworks for talking about your work in any situation.
Less overwhelm and second-guessing. Confidence in your messaging means faster decisions and consistent communication.
Clearer client conversations. When you can articulate your value clearly, sales conversations become easier.
Clients who know exactly what they're buying. Clear messaging attracts people who understand and want your specific expertise.
Why the Foundation Fix works differently
Most messaging work takes months, costs thousands of pounds and delivers generic templates. The Foundation Fix is different because of how we work together.
My journalist meets copywriter approach I'll gently but persistently ask the right questions with my journalist hat on, then use my copywriting expertise to craft copy that actually converts.
Intuitive and personal process I like to pick up on the nuances of how you talk about your work so my first preference is to run our first session in person when possible, but if that's tricky a video call is a good second best.
Fast turnaround While others take 3-6 months, we'll have your core messaging sorted in 3-4 weeks.
This will save you time in the long run If you're anything like the other small business owners I talk to, you spend a lot of time overthinking your marketing and what to post about next. Spend the time now getting clear on this and that will be a thing of the past.
You'll actually enjoy the process No homework. No complex strategy sessions. Just focused conversation that gets to the heart of what makes you different.
What clients say
"Working with Bec has been so helpful in transforming how I talk about my business. Going through the 'You and Your Business questionnaire was insightful and the mindset shift it led to has been really empowering"
– Nadine Mahoney, E3 Creative Glass
"The appeal of working with Nourish Communications is down to the wonderfully vibrant and capable personality of founder Bec Miles. Her positioning process made me zone right in on what the hell I wanted to achieve with my media agency and how to present it to potential clients"
– Jane Anderson, Enough Media
"Finally, someone who could take my jumbled thoughts and turn them into clear, compelling copy. The process was surprisingly enjoyable."
– Leon Clarke, Leon Clarke Consulting
Ready to fix your foundations?
If you're tired of stumbling through conversations about your business, if you want to feel confident about your messaging, and if you're ready to attract more of your ideal clients, The Foundation Fix is for you.
Investment: £950
This includes everything listed above – a kick-off session, a follow up session, and these deliverables:
📌 Your tagline;
📌 Your positioning statement / elevator pitch – including variations to use at in-person networking events;
📌 Your homepage copy;
📌 Your social media profiles;
📌 Your content themes.
All delivered within 3-4 weeks of our first session.
A 50% deposit is due to secure our time together, the remaining 50% is due when you're 100% satisfied with the results.
Limited to five clients per month to ensure quality and attention to detail.
THE FAQs
Who is the Foundation Fix for?
Service-based business owners – consultants, creatives and founders who are excellent at their work but struggle to communicate it clearly. It's also perfect if you haven't reviewed your messaging in the past year.
How does it work?
We start with a 60-90 minute session (preferably in person if you're London-based) where I ask targeted questions about your business. In this session, I want to get an understanding of your positioning – who or what you're for, and who or what you're against – so I can then build your messaging on top of this.
After our first session, I'll create your messaging package in two phases – the tagline and promise first, for your approval, followed by the homepage copy, and content pillars and themes.
I'll deliver phase one within seven days, because this stuff is important and could be costing you customers, and we'll have a follow up session to review and refine this. Following this I expect to have the full package delivered within four weeks, with the opportunity for revisions throughout the process.
Why is messaging so important?
Your messaging is the foundation everything else sits on. Without clear communication about what you do and why it matters, even the best branding and marketing efforts fall flat.
What makes me different from other copywriters?
My background in journalism means I know how to ask the right questions to uncover what makes you unique. I then combine this with copywriting expertise to create messaging that actually converts browsers into buyers.
If you've found this sales page for Foundation Fix then I'm guessing you know me a little bit already, but if not then hello, I'm Rebecca (or Bec, once we've known each other for 2 minutes) Miles, and I'm a journalist turned copywriter with 20 years experience under my belt. I'm curious – as all good journalists are – and unafraid to ask you the difficult questions to get to the truth of the matter, and I'm really good at stringing words together into phrases and sentences that encourage the reader to take the intended action.
I've been helping small business owners with their messaging since 2022, and have been writing for a living since 2004.
You can find me on Instagram and LinkedIn, come and say hello!
This sounds great but it's more than I need right now – is there another option?
There's tons of value here but I get that it also might be more than you need – at least for now.
So if that's the case, my Quick Fix is for you. It's a stripped back version of the Foundation Fix, focusing on just your tagline and positioning statement, and is designed to give you effective and efficient direction on your headline messaging, so you can move forward with your marketing with confidence.
A similar process to this, but shorter – two 40-minute sessions and a week's turnaround for the deliverables.
The investment? £299, with 50% due when booking and 50% due when you're 100% happy with the results! And, if you decide to then go ahead with the full Foundation Fix, I'll knock off the £299 already paid.
Interested? Send me an email – [email protected]