SIGN UP: WORDS THAT WORK

With AI able to churn out passable copy in nanoseconds, good copy matters more than ever.

Words That Work is my weekly three-minute read, drawing on over 20 years as a journalist and editor.

Some weeks it’s a story or observation, some weeks a lesson in what makes writing clear and convincing.

The subject might be the craft itself, a shift in the wider world, or another writer worthy of your attention, and every issue is after the same thing: better content, and less of it.

It's for you if you lead a content or marketing team, write the words in-house, or run your own business and care how it sounds.

Each issue closes with Marvellous Messaging in Minutes, a quick editor’s sense check to run on whatever copy is currently under your nose.

Stick around for a few issues and you’ll start asking my go-to questions, 'so what?' and 'says who?' of everything you read, write, brief and sign off.

You’ll become much harder to please about words, so consider this your fair warning.

Your colleagues may not thank me, but your readers will.