SIGN UP: WORDS THAT WORK WEEKLY

Helping small business owners get clear on their messaging so the right clients come calling

I'm not going to promise you'll triple your revenue in 30 days. (Spoiler: you won't.)

What I will give you: Real examples of how the right words can transform businesses. Client stories that actually happened. Frank and friendly messaging insights that work in the real world – not just in LinkedIn posts about crushing it.

Every week, you'll get some, all, or a variation of the following:

⚡️ Permission to ditch the jargon and say what you mean, without dumbing down your expertise

⚡️ A client transformation story (with the messy bits included)

⚡️ A positioning strategy you can actually use

⚡️ The honest truth about what works (and what's a waste of time) based on my 20 years' experience as a wordsmith, first as a journalist and editor then a copywriter

⚡️ No fluff. No false promises. Minimal faff. Just words that actually work.

(Plus the occasional #truestory of my own messaging mistakes, because we're all learning here.)

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