Welcome to The Thought Leadership Lab – strategic thought leadership, written in your voice

A done-for-you communications service for people who want to show up with substance – without having to do the writing themselves

What the Thought Leadership Lab is (and isn’t)

The Thought Leadership Lab is a done-for-you strategic communications service.

There’s guidance, challenge and strategic input – but this isn’t coaching or mentoring.


You don’t come here to be encouraged to write more, you come here so the writing actually gets done.

This is for you if you’re thinking:

“I’ve got ideas, but I struggle to get my words out.”

“I know I should be more visible, but I don’t have the headspace.”

“I want my content to sound like me – not generic or over-produced.”

I’ll take what’s already in your head and turn it into clear, confident thought leadership — written in your voice.

You know what you stand for.

You've laid the groundwork with clear positioning.

Now it’s time to use your expertise to grow your reach and raise your profile so you're opening the door for greater opportunities.

The Thought Leadership Lab is where your ideas take shape, your thinking gets sharper, and your voice becomes unmistakably yours. Part editorial partner, part accountability sounding board, I use my journalist background to help you turn half-formed thoughts into credible, compelling content that builds trust and authority over time, so that your ideal clients recognise you for the leader you are.

This is the space to refine your message, explore your perspective, and show up with clarity and consistency – crucially, so you're adding to the conversation, not adding to the slop.

I'm here to help you build the body of work that gets you noticed and creates opportunities.

How we work together in the Thought Leadership Lab:

We get clear. What you want to be known for, who you’re speaking to, and where your voice has the most impact (LinkedIn, newsletter, blog, Substack, etc.).

We choose the right outputs: No off-the-shelf packages. I’ll advise on the most effective mix for you.

I write. Long-form, short-form, newsletters, blogs – written in your voice and shaped by strategy.

We refine over time. The longer we work together, the stronger and more nuanced the content becomes.

What this might look like

Depending on your goals, a typical month might include:

📝 2 long-form pieces and 2 short-form posts

📝 A monthly newsletter and 2 supporting articles

📝 LinkedIn thought leadership with repurposing across channels

I’ll recommend what’s most effective — not what creates the most noise.

Investment

The Thought Leadership Lab is designed to work best as an ongoing relationship.

£350 for your first month. A lower entry point while we get clear, set direction, and establish your voice and priorities. Together, we’ll get clear on what you stand for and uncover the themes that anchor your message.

£700 per month ongoing. For consistent, strategic thought leadership support – written for you.

It’s a rolling monthly arrangement and you can cancel at any time.

In the Thought Leadership Lab, we're building your strategy and visibility the work will compound – your voice sharpens, your thinking deepens and your content gets better and better.

Is this right for you?

The Thought Leadership Lab is for you if:

📌 You have something thoughtful to say, but limited time or headspace

📌 You care about clarity and substance over volume

📌 You want your content written with you, not churned out for you

It’s probably not for you if:

✖️ You want high-volume, trend-led content

✖️ You’re looking for coaching or accountability sessions

✖️ You want to outsource posting without strategic input

This is the work that sustains your voice over time, helping you show up consistently and with impact.

This is not a one-size-fits-all approach.

The Thought Leadership Lab is designed to work with you – your goals, your ambitions, and your available headspace.

This is not just about LinkedIn.

It works for social media, but also for your own channels – newsletters, Substack, white papers – wherever your marketing is best placed to have the most impact.

This is not a group programme.

The Thought Leadership Lab is bespoke, one-to-one support.

This is not anti-AI.

The Thought Leadership Lab blends the efficiency of good tech with the heart and soul of human insight (mine) and editorial experience – I've been a journalist since the early 2000s, and am still commissioned by editors today.

This is not marketing for the sake of marketing.

It’s about quality, not quantity – creating content that sets you apart, could only be from your unique perspective, and will slowly but surely raise your profile.

The Thought Leadership Lab is the natural evolution of my career, bringing together my journalistic curiosity, my editorial judgement, my copywriting chops and my experience of helping small business owners find their voice over the past 20 years.

Like the sound of all this? I'd love to have a conversation and see if we're a good fit.

Book a call with me here:

The Thought Leadership Lab. It's here to help you move from scattered ideas to a clear, confident content rhythm that feels unmistakably yours so showing up becomes easier, more consistent and far more meaningful.

"FInally, someone who could take my jumbled thoughts and turn them into clear, compelling copy"

Leon Clark, Leon Clark Consulting

"FINALLY, SOMEONE WHO COULD TAKE MY JUMBLED THOUGHTS AND TURN THEM INTO COMPELLING COPY"

Leon Clarke, Leon Clarke Consulting

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