I'm not going to promise you'll triple your revenue in 30 days. (Spoiler: you won't.)

What I will give you: Real examples of how the right words can transform businesses. Client stories that actually happened. Frank and friendly messaging insights that work in the real world – not just in LinkedIn posts about crushing it.

Every week, you'll get some, all, or a variation of the following:

⚡️ Permission to ditch the jargon and say what you mean, without dumbing down your expertise

⚡️ A client transformation story (with the messy bits included)

⚡️ A positioning strategy you can actually use

⚡️ The honest truth about what works (and what's a waste of time) based on my 20 years' experience as a wordsmith, first as a journalist and editor then a copywriter

⚡️ No fluff. No false promises. Minimal faff. Just words that actually work.

(Plus the occasional #truestory of my own messaging mistakes, because we're all learning here.)